THE SCIENCE BEHIND PLANTS - PHYTO 7

THE SCIENCE BEHIND PLANTS - PHYTO 7

A hair care product for dehydrated hair that won’t weigh your hair down? It might sound impossible, but we have the solution for you.

Enter PHYTO 7.

PHYTO 7 is a weightless leave-in conditioner infused with, wait for it, only 7 active ingredients. If your hair has been difficult to detangle or if it’s been feeling brittle, PHYTO 7 is your saviour. Remember, dehydrated means lack of water, not oil, so your hair can be dehydrated and oily at the same time. Also, dehydrated ends doesn’t mean a dehydrated scalp, so treating your hair from root to tip using only a single product might not always be the best solution.

The 7 pure and natural plant extracts have been selected by professional researchers and scientists in PHYTOSOLBA Laboratories back in France to restore softness, suppleness, and shine to your dry hair. They all have been handpicked to serve a specific purpose and together they’re known for their emollient and regenerating properties, which are quickly absorbed into the hair fiber to help maintain an optimal hydration level without weighing your hair down.

Allow me to introduce to you, your dry hair’s best friends: Mallow, Sage, Soybean, Willow, Calendula, Burdock, and Rosemary.

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Mallow
A plant native to Europe, North Africa, and Asia which contains natural mucilage and transforms into a protective coat for your hair, making your hair soft and shiny.

Sage
An herb native to the Mediterranean and South-Eastern Europe that has been used since ancient roman times. It’s known for rejuvenating the hair as it provides your hair follicles with nutrition and prevents them from clogging.

Soybean
Found mainly in Eastern Asia and is unique because it contains all of the essential amino acids necessary to support protein building and growth in your hair. It adds body to your hair while moisturizing and hydrating it, giving it lots of strength and shine.

Willow
Extracted from the bark of the willow tree and can be found in regions of the northern hemisphere with cold or mild temperatures. It’s known for having soothing and moisturizing properties and works perfectly against dandruff and excess oils.

Calendula
An herb native to Southwestern Asia, Western Europe, Macaronesia, and the Mediterranean and works wonders for split ends. The oil of the flower moisturizes and hydrates the hair and scalp and provides a regenerative environment in the hair follicles.

Burdock
A flower mainly found in Europe and Asia but has been naturalized in the U.S. as well. When extracted, it takes the form of a sticky oil but its properties nourish the hair follicles and protects the scalp against dryness.

Rosemary
Most commonly found in the mediterranean region and its primary properties include increased scalp circulation, revitalization of the hair, and prevention of product build-up. Rosemary and sage are also a killer duo as their combined properties make your hair thicker, shinier, and stronger.



Knowledge is power, so now that you know exactly what PHYTO 7 contains and what each ingredient does to your hair, how can you choose anything else? The application is simple, take a pea-sized amount in you palm, emulsify, and apply it to either towel-dried or dry hair and make sure you focus on the ends. It really doesn’t get much easier, so no excuses. Do it to it.

 

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