Having dry or dull hair can be a pain in the neck, literally. You might have naturally dry and fragile hair or it’s dry because of hot tools, various styling techniques, ineffective shampoos and conditioners, or just improper care. Either way, attempting to treat your super-dry hair might feel like an endless quest to find the right product. That’s why we wanted to give you the deets on why this happens and what to do about it. It’ll be more interesting than it sounds, we swear.
Those of you with curly, coiled, relaxed, or color-treated hair often suffer from dry scalp and/or ultra-dry, dehydrated hair. The reason behind it is related to the secretion of sebum, which is lower in curly and coiled hair and therefore unable to travel all the way down to the hair shaft, preventing the hydrolipidic film to play its protective role.
So what do you do?
Trying to shampoo the problem away won’t work because it adds to the natural dryness and the hair will become even rougher and more unmanageable. Co-washing (washing your hair using only conditioner) won’t work well either since it doesn’t cleanse enough and might suffocate your scalp and hair, and could even lead to hair loss.
Our solution is to try the PHYTO SPECIFIC Cleansing Care Cream.
This 2-in-1 non-lathering formula cleanses your scalp and hair while it simultaneously moisturizes and conditions it in just one single step. We decided to use only the crème de la crème ingredients since it had to work in the driest, most dehydrated scalps and hair. Here are Buckthorn Berries, Castor Oil, Hibiscus Flower, and Mallow Extract.
These berries have a high concentration of antioxidant properties, minerals, and vitamins, which helps stimulate hair growth and rebalance the moisture level. The vitamin C in the berry also affects blood circulation, and with increased blood circulation comes scalp health and hair growth. How convenient!
Each hair strand has something called a lipid barrier in the outermost layer of the strand, which is there to protect the cortex and medulla on the inside. Fatty acids are essential in order to maintain the structure of the lipid layer, and since castor oil is filled with fatty acids it helps revitalize and nourish the lipid barrier.
The reason why hibiscus flower is so powerful is because of its properties to stimulate hair growth and it’s also rich in vitamin C, which boosts collagen production. The end result is stronger and denser hair.
Mallow contains a natural mucilage which transforms into a protective coat for your hair, and works as a moisturizer and natural detangler. If your scalp is sensitive, which it often is when it’s dry, the mallow extract has soothing properties and reduces any inflammation that might occur.
Those of you who have medium to thick, straight, wavy, or even curly hair and like to go to the gym often, or just like the feeling of newly washed, clean hair, but don’t know what to do when it feels ultra-dry, our Phytoelixir Cleansing Care Cream is the solution for you. It’s a super concentrated and non-lathering cream that gently cleanses the scalp while leaving the hair feeling instantly nourished and soft, and you don’t even need to condition afterwards.
Remember that if you have ultra-dry hair, it shouldn’t be washed more than 2 to 3 times a week, regardless of how tempting it might be. If you’re used to washing it everyday, it will be hard not to shower as often during the first few weeks since that’s what your scalp and hair is used to, but eventually it will get better. We promise. Especially if you use products that contain Macadamia Oil and Narcissus Wax. Like the Phytoelixir Cleansing Care Cream.
Using macadamia oil in the hair is hardly news, but there’s a reason why it’s become so popular. Since it’s rich in lipids, it optimizes the continuous release of essential lipids to the hair and therefore protects the strands against dryness. The fatty acids also nourishes the hair follicles and gives the hair strength and shine.
The wax from the narcissus flower immerses the hair in nourishment and makes it incredibly soft and shiny after penetrating the hair fiber, settling deep within your strands. The lipids in the wax also gives you long-lasting protection and revitalization and maintains the moisture in your hair.
The PHYTO SPECIFIC Cleansing Care Cream and the Phytoelixir Cleansing Care Cream might be small, but they’re powerful, and they could be the solution you’ve always been looking for. Why not give them a try?