The Science Behind Plants - Phytovolume Actif

The Science Behind Plants - Phytovolume Actif

Ever felt discouraged after purchasing a hair product that was supposed to give you bouncy, voluminous hair? The woman on the TV commercial promised it would look like hers but it never did. A product meant to give you voluminous hair needs to include three important factors: strength, to ensure your hair can rise from the roots; body, to make your strands fuller and bouncier; and hold, to make sure it stays that way aaall day.

Those dreamy red carpet hairstyles are so hard to achieve on your own, and oftentimes the volume enhancing hair products only give you one or two of the three factors listed above. IF they actually do give you all three, there’s a great chance they contain harmful ingredients, both to your scalp and your hair.

PHYTO Paris’ Phytovolume Actif has been developed to give you strength, body, and hold, but without the harsh chemicals. It doesn't leave your hair sticky or stiff, instead it’s weightless and will give you that natural movement with a long-lasting bounce, all thanks to these four ingredients: Nasturtium Extract, Hydrolyzed Keratin, Wheat Proteins, and Beetroot Alcohol.

STRENGTH: NASTURTIUM EXTRACT
The extract from the Nasturtium flower contains Vitamin C and works as a healing agent for your scalp. It also stimulates hair growth but most importantly, it give your hair strands the strength to lift from the roots. After you blow dry, the Nasturtium Extract will give you a boost that lasts throughout day.

BODY: HYDROLYZED KERATIN & WHEAT PROTEINS
The hydrolyzed keratin, meaning keratin that has been broken down into smaller particles after a chemical process that includes water, gives your hair a protein boost. The hair is able to absorb the hydrolyzed protein much faster, resulting in stronger hair strands. In combination with the wheat proteins, it adds body to the hair and plumps the diameter of each hair strand and also gives the hair a soft bounce.

HOLD: BEETROOT ALCOHOL
Many volumizing sprays on the market contain some form of chemical alcohol to hold the hair up all day. Since avoiding chemicals is our forte, we replaced the chemical alcohol with beetroot alcohol for the same lasting effect. Beetroot itself contains nutrients, minerals, and vitamins that nourishes the hair follicles, which in turn improves the quality of the strands and makes them thicker. As a bonus, beetroot also makes the hair shiny, so you’re all set for the ultimate blow dry!

Phytovolume Actif is heat-activated, so it's sprayed directly onto the damp or dry roots, one section at a time and then it's ready for a blow out! In this case, it actually doesn’t hurt (neither your scalp nor your hair) to try Phytovolume Actif, so we definitely think you should give it a shot!

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