La Phytothèque
La Phytothèque
Healthy and Beautiful Hair Through Plants


5 Products Over 95% Botanical That You Need To Know About




Meet PHYTONOVATHRIX — The newer, cooler cousin of PHYTOLOGIST

One of your favorite botanical-based products just got an update and we are here for it! We know how hair thinning and loss is one of the most common issues many people – men and women – experience. Haircare is serious business to us and all of our formulas are created to help your hair reach its maximum potential, naturally.

While the name may look different, you can rest assured that our PHYTONOVATHRIX carries the same power and effectiveness as its predecessor, PHYTOLOGIST.


Scalp Care 101 with Dr. Dina Strachan

Dr. Dina, member of “Generation X-cellence” is not your run-of-the-mill dermatologist. Outfitted with a good dose of moxie and a sharp sense of humor, she is regularly featured in outlets such as The New York Times, Women’s Health, Rolling Stone, Good Morning America and many others. This New York City dermatologist is so much more than just a doctor. Dr. Dina covers health, beauty and cultural issues, providing inspiration in a unique and engaging way.

Since PHYTO is a fan of Dr. Dina and all of us are scalp superfans, what better person to provide insight on how to identify the type of treatment each scalp needs to grow beautiful hair.



Your hair has its very own life cycle. It goes through changes just like your body year after year. It’s affected by weather, stress, hormones and about a million other things. For many, it also goes grey. Some experience it earlier than others and some get a few strands while others get a headful. Whatever the situation, the most common solution has been to use color in some manner to cover those greys. Two thirds of women color their hair. See? You are not alone.


About US...

HEALTHY AND BEAUTIFUL HAIR THROUGH PLANTS For over 50 years, PHYTO has been a leader in botanical hair care and salon quality formulas. Our products embrace the principle that healthy hair begins at the root. Built on a heritage of craftsmanship and cutting edge scientific innovations, PHYTO boasts the highest concentrations of pure plant extracts in today’s beauty market. Our formulas are 95% natural overall with select products up to 100% natural. As one of the world’s most respected hair care brands, PHYTO is recognized as a symbol of performance, expertise and timeless beauty.

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