Ingredient Spotlight: Get to Know Jojoba

At PHYTO we are all about botanicals. We are also about transparency, which is why we like to shine a big old spotlight on the ingredients that work to keep your hair healthy and thriving.

The star of today’s show is Jojoba, which is what makes the magic happen in our PHYTOJOBA collection. PHYTOJOBA is designed to heal dry hair with jojoba oil and milk. Everything in the collection contains powerful Jojoba-based ingredients.

Jojoba has roots, and not just in your hair! Jojoba is a bush that reaches heights of 2.5 meters and its long roots capture the scarce water contained in the soil where it grows. Its thick, waxy-textured leaves, similar to those on argan and olive trees, help limit water loss and enable the plant to resist dryness. The seeds contain a liquid gold-colored wax called jojoba oil. In nature it’s pretty amazing, so you can imagine what it does for your hair and scalp.

There’s huge power to Jojoba and so many reasons why we love it so much. There are two forms we use – Jojoba Milk and Jojoba Oil. Both come with major benefits. Jojoba Milk provides hydration and softens your hair and also reinforces the hydrolipidic film while limiting the evaporation of moisture from your hair. Jojoba Oil works the same magic with hydrolipidic film but also makes it significantly easier to comb out your hair and protects from external aggressors that can impact your hair. Jojoba oil closely mimics the composition of human sebum. It’s rich in sterols and contains long-chain fatty acid esters (omega 9), which is exactly what helps restores the hydrolipid film and prevents water evaporation and dehydration, just like it does in the wild.

Plus, it also contains antioxidant vitamin E which helps protect the hair fiber from everyday harshness. And last but most certainly not least, Jojoba has a singular structure that provides intense conditioning leaving hair shiny and manageable without any residue weighing down your tresses.

And if you’re wondering what gives our PHYTOJOBA line its subtle color of pink and gold tones, that’s Mallow Extract which is known for its incredibly powerful moisturizing ability. If you’re one of our PHYTO fans who is into the science behind our ingredients, here’s a fun fact: The polysaccharides in Mallow Extract swell when in contact with water to form an invisible gel that maintains hydration at the heart of the fiber. Feel free to use that little gem as your next party trick.

The marriage of Jojoba and Mallow is a match made in hair heaven. The two combined are like a dynamic duo of botanical power. Just as important as the ingredients themselves is our very own unique procedure used to source them. It’s a PHYTO created process that enables the extraction of beneficial molecules from the plant. While this all sounds super scientific, it allows PHYTO to provide a simple and effective haircare routine for women who need a little rescuing of dry and dull hair.

How do we know so much about Jojoba? Because we’ve been harnessing its power for 30 years. It’s also why we used Jojoba to reinvent our PHYTOJOBA line.

PHYTOJOBA is a three-step regimen that hydrates the hair fiber from root to tip without weighing it down and without icky residue, many other products can leave behind. Dry, brittle hair is transformed into soft hair with tons of luster all because of the healing and hydrating properties in Jojoba.

Botanicals are our business because we know the inherent power they hold and we know exactly how to incorporate them into all of our PHYTO products to maximize hair health, strength and growth. The impact of Jojoba is real and your hair will feel it. Happy hydrating!

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