Introducing: The New PHYTOSPECIFIC Collection
Calling all curlfriends! One of our favorite lines just got an exciting makeover! PHYTOSPECIFIC, our line for people with textures of all types has been revamped complete with fresh packaging and new and improved formulas.
At PHYTO we believe that all hair types should be celebrated and catered to in unique ways. Curly hair comes in all shapes and patterns, from long and loose 2c waves to z-shaped 4c coils, but at the end of the day all of our locks need a bit of TLC. With PHYTOSPECIFIC our focus is simple: provide maximum hydration and nutrition through powerful botanical extracts so that anyone can find a product that works wonders for their hair type. Our new line boasts:
The same botanical goodness
Improved naturality
No silicones or palm oil
New scents
Fresh outer packaging
Allow us to (re)introduce you to the entire PHYTOSPECIFIC lineup:
Cleansing
This pre-shampoo oil can literally cut your wash time in half. The active ingredients of shea butter, baobab, castor, corn, and sunflower oils work together to penetrate your strands, which aids in detangling and locks in hydration after your wash. Baobab oil is a highly nourishing ingredient derived from the African Baobab tree and is full of vitamins that help it absorb into the skin and hair without leaving behind greasy residue. This all-star product can also be used as a leave-in to add extra shine to your style, or as body oil. Who doesn't love a multi-use product?
Through the power of white clover honey and mallow, this shampoo both cleanses and conditions. Just watch as its rich foam cleanses your hair without stripping it of its moisture! For best results, follow with the Rich Hydrating Mask.
Not a fan of suds? No problem. This new and improved formula can be applied directly to the scalp for an ultimate cleansing experience. Apply straight to the scalp, wash after 5-10 minutes, and voilà! You've got a scalp that is fresh and so clean. Scalp masks have been all the rage lately, but we've mastered it for over 20 years, no big deal. The Cleansing Care Cream is the ultimate gamechanger for hair health in our book.
Deep conditioner is the key to unlocking your curly hair's potential, period. Our Rich Hydrating Mask is equipped with the power of white clover honey and mallow flower extract, leaving your hair moisturized, flyaway-free, and healthy. For amplified hydration, try pairing the Rich Hydrating Mask with a hair steamer so that the moisture can more deeply penetrate your hair strands, while indulging in a spa-like experience.
Styling
Looking for a lightweight styler that will do its job without leaving behind build up? Look no further. Our Moisturizing Styling Cream uses the power of natural quinoa oil and rice wax to coat and moisturize your strands without weighing them down. Recently upgraded with a creamier texture and new scent, it’s perfect for a quick style refresh or as a leave-in for your wash day routine.
We know that you've been told not to judge a book by its cover, but just by the look of this product, it's clear that it's full of nourishing goodness! Powered by shea butter, our Nourishing Styling Butter is perfect for setting twist-outs or wash and go's and nourishes the hair with each use.
Thermoperfect Sublime Smoothing Care
Much more than a heat protectant, this product provides 7 additional benefits for your curls: smoothing, repair, anti-breakage, hydration, anti-frizz, softness, shine, to name a few! That plus the new scent make this a must have item on anyone’s product shelf.
Curl Legend Curl Energizing Spray
Everyone loves a good defined curl. With its light creamy texture, our Curl Energizing Spray will provide major definition while hydrating and toning your strands.
Curl Legend Curl Sculpting Gel
For the perfectly clumped curls, the Curl Legend Curl Sculpting Gel is your best bet. Creamy in texture, it's unlike any gel you've ever encountered. For styles and textures that require stronger hold, plant cellulose and mallow flower extract define your curls without the crunch!
Our kit has everything you need for an at home relaxer. Using only the best naturally occurring ingredients like egg, soy, and botanical keratin, you can achieve perfectly straightened hair. Each kit works for one complete straightening or two touch ups, and contains:
Pre-care balm
Relaxing cream
Inductor (two types depending on hair type)
Neutralizing and Cleansing Emulsion
Milky Restructurer
Tools: Gloves, wooden spatula, instructions
Our relaxer is uniquely derived from plant extracts and provides a safe option for those who like to wear their hair consistently straight while maintaining the nutrition of their hair.
This plant powered anti-thinning agent was created to take the shame out of your game! Our PHYTOTRAXIL hair treatment was designed specifically to beat traction alopecia (hair thinning that often occurs at the temples and edges with frequent protective styling). St. Paul's Wort and Tiger Grass extract work wonders for re-anchoring the hair follicle and restoring the hairline.
The TLDR:
Curls of all types require intense hydration and nutrition in order to maintain their bounce, so if you have any curl or wave to your hair, PHYTOSPECIFIC was made with you in mind. We've relaunched the line with a few formula upgrades and a fresh look and feel. Now is the perfect time to level up your hair routine!
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