The urge to change the color of your hair is often coupled with concern about the extent of damage you will be inflicting on your tresses. This is totally justified, because the process of coloring your hair is pretty harsh and strenuous. It’s not like a layer of color over your natural hair. It affects the very core of your hairs strands. There’s a reason the hair color stays that shade for so long. It’s because the ammonia in the dye has lifted your hair' natural protection (the cuticle) and settled inside the strand, leaving it bare and exposed. This allows your hair color to last longer but it’s not the most gentle approach. The bleach (peroxide) within the dye removes removes your existing hair color and gives you a blank canvas essentially. Finally, you get to the actual pigment and that is a cocktail of chemicals that spread across your hair and attach themselves over the new blank canvas.

Continuous use of these chemicals and dyes can lead to some serious damage that is hard to repair. The best thing you can do to take care of your colored hair is to constantly nurture it before and after coloring. Conditioning and hydrating each strand is what keeps your hair from getting dry, broken, and brittle. Our holy grail product, Phytoelixir Oil, is the item that can nourish and repair your strands. Use it weekly for best results. Leave it in your hair for 20-30 minutes before rinsing. You want to use it as a treatment oil and you definitely want to use it once a week if your hair is colored. Try to find at least one night a week where you can do a complete cleanse and nourish routine for your hair. Once you color it, it’s all about upkeep and TLC.

You should moderate the number of times you cleanse your hair. Washing your hair everyday is a surefire way to show up two weeks too soon for your next touch up. Your regular shampoo is there to cleanse, so it will strip away all the buildup and slowly start causing the color to fade. Which is why you need to replace that shampoo with one that was designed specifically for colored hair. Enter, Phytocitrus Shampoo. This shampoo locks in the color under your cuticle while getting rid of any impurities. It also adds a layer of shine to your hair which is a welcome addition after this exhaustive procedure. For the days when you need to replenish your hair, switch to Phytokératine Extrême Shampoo. This shampoo will restore your hair's elasticity.

Another pro tip: a mask a week is the best thing you can give your hair after getting it colored. Phytocitrus Mask has many similar traits as the Phytocitrus Shampoo, together they work wonders for color-treated hair. The mask does the same as the shampoo by locking in the color of your hair, but the sweet almond proteins and illipe butter rejuvenate your hair to the extreme and leave it soft and shiny.

Final touches can be left up to Phytokératine Extrême Cream. This is a leave-in treatment that does more than you can imagine. It gives you long lasting nourishment, shine, and acts as a heat protectant.