AFROPUNK Atlanta: A weekend of curls, music & all things botanical!

PHYTO peeps like to get out and about. We love meeting new people, checking out new experiences and sharing PHYTO love across the globe. We were honored to be involved in AFROPUNK Fest in Atlanta this weekend. The reputation of this festival reaches far and wide and being a part of it was amazing.

 The music was pumping, the vibe was cooler than ever, and we were there doing our thing….HAIR.

The PHYTO Specific booth was all about achieving that festival feel – which meant lots of braiding and flowery things, really embodying the whole festival feel. What screams festival mood more than flower crowns! They were a HUGE hit.

While our sweet spot is the natural, botanical products we work so hard to craft and perfect at our own labs in France, we’re all about showing what those products can do. We love all hair types and hair styles and have formulas to match every single one. But for AFROPUNK, the focus was festival hair. These weren’t your mama’s braids either. We showcases everything from simple to OMG how did you do that????

 We also made sure to share the knowledge of all things PHYTO. Because sharing is caring.

 Our all-star festival lineup was all about that curl.

Curl Legend Energizing Spray is for all types of curls – big, small, tight and loose and everything in between. Create full-body curls with the magic of protein-packed botanical caviar. YES! You heard that right. It’s the ultimate treatment for weightless, gorgeous curly hair.

Curl Legend Gel works wonders on fine and thick hair. Our natural curl enhancer, Elasticurl, offers the perfect touch for lasting definition with movement.

Cleansing Care Cream gently and thoroughly cleanses as it deeply moisturizes and conditions the driest hair and scalp in one step.

Baobab Oil is a multipurpose pre-shampoo or leave-in oil that nourishes dehydrated hair, scalp and body. This luxurious oil can be used on hair for intense hydration, manageability and increased elasticity.

PHYTO celebrates curls and we brought all of our faves to show Afro Punk how to bring life back to theirs! We’ had a blast grooving with you to the music while we treated your hair to some much-needed TLC and helped everyone who stopped by our booth find the PHYTO products that will work for them!

 
 

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Our ultra-gentle PHYTOPROGENIUM Shampoo maintains balance in the scalp and enhances all hair types. 🌾 The intelligent prebiotics complex encourages a healthy, well-protected scalp and leaves hair soft, shiny, and supple. #PHYTOPROGENIUM #PHYTOParis
One more from this gorgeous shoot with @juliagarnerofficial for @portermagazine ✨ Hair by the talented @bobbyeliot using his PHYTO favorites 🤍 #BobbyEliot #JuliaGarner #PHYTOParis #Haircare #BotanicalPower
Our new PHYTO Specific Cleansing Care Cream is a no-lather formula that gently and thoroughly cleanses, while it deeply moisturizing and conditioning the driest hair and scalp in one step. It should be applied directly to the scalp and used up to 2x
Is your scalp feeling irritated or sensitive? Our PHYTOAPAISANT Shampoo soothes and relieves irritation and itchiness by restoring the scalp's protective barrier function. Can be used daily 🤍✨ #PHYTOParis #PHYTOAPAISANT #Haircare #BotanicalPower
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