Natural. Bold. Throwback. Three words that can be used to define the various hairstyles we saw grace the runway and streets during New York Fashion Week.

We’re here to help you understand the latest hair trends and how to recreate these looks at home with a couple of our products. Let’s start with the basics, shall we?

HEAT PROTECTANT: Regardless of your hair type or what kind of hairstyle you are going for, if you are going to use heat on your hair, you gotta protect it. It’s the kind thing to do. It will also end up saving you from long lasting damage to your hair fibers that are less than easy to mend. PHYTOKÉRATINE SPRAY is a heat activated thermal protecting spray that acts as a shield for your hair, preventing breakage and other heat damage. Your hair is protected, hydrated, and soft to touch. It doesn’t leave any sticky residue and helps detangle your tresses as well.

MOISTURE: Even though our heat protectant spray keeps your hair hydrated throughout the time you are working on your latest NYC inspired hairstyle, you need keep your tresses hydrated for the length of the day. Depending on the type of hair you have or the look you are going for, we recommend using both PHYTO 7 and PHYTOKÉRATINE EXTRÊME CREAM. PHYTO 7 is to be used after showering on towel dried or damp hair, and PHYTOKÉRATINE EXTRÊME CREAM should be used right after styling.


Natural hair and minimal makeup are here to stay. For all you ladies out there with gorgeous curly locks, there has been no better time to flaunt it. Keep it soft, strong, and shiny. That’s the best thing you can do for this look. We recommend using the PHYTO SPECIFIC INTEGRAL HYDRATING MIST to achieve this look. It’s a moisturizing styler that detangles, smoothes, and fortifies your hair to prevent breakage when styling. So if you decide to use a heat tool, your hair is still protected. It’s great for all hair types but it’s particularly beneficial for curly hair. If your hair has been through a lot of styling and could use some tender loving care, this is the all day long spray it could craves. The formula is weightless so you don’t have to worry about limp hair.


At the other end of the spectrum is bright colorful hair. The desire to change the color of one's hair has always been one for the risk takers. It’s a risk for both you and your hair, so you want to make sure that you do it right. Enter PHYTOMIST, a daily, leave-in mist that protects your new hair color while boosting radiance, illuminating, and protect your hair color.


Volume, volume, volume. The one thing that all women crave for in their hair. Whether it was an extreme side part that lifted at the roots or a great blowout that followed the models like silky curtains, big beautiful hair made itself known this season. To achieve this look at home, you need an award winning volume spray and your usual hair tools. Coincidentally, our PHYTOVOLUME ACTIF INTENSE VOLUME SPRAY is just that. This iconic, heat-activated spray lifts hair at the roots and allows you to style your hair using just your fingers. If you are going for something more glamorous, you can use your blow dryer to achieve a fuller look.