Some hair colors and tones require a certain level of finesse to keep them intact and beautiful. If you have lighter tones like gray, white or blonde locks, you know what we are talking about. And PHYTO has just what you need to balance the tones of your lighter hair and keep it looking gorgeous.

PHYTOARGENT is our purple toning shampoo created specifically to enhance white, grey and platinum blonde hair. Its super gentle when cleansing but so effective that you will notice a difference after just one use. It works to neutralize yellow tones that occur from oxidation while it also illuminates your natural highlights. Your hair will be touchably soft and supple without disrupting your stunning color.

What’s the magic behind it? It’s PHYTO’s unique blend of three color-enhancing plant extracts – walnut leaf, rhatany root and broom all work in tandem to fix discoloration and keep it at bay. It’s also rich in antioxidants which help eliminate brassy color, dullness and even that yellowish tint that can occur. PHYTOARGENT ups the brilliance factor bigtime and gives you shine that dazzles. And of course, because PHYTO has our tried-and-true way of caring for your hair, it’s made using only botanicals. So, it’s safe, sulfate-free, paraben-free, silicone-free, gluten-free and vegan.

Cleanse in the shower and let it sit on your hair for a minute or two so it can really work its magic. You can even do a second round to further reap the benefits. With every use, your color will only get better.

Don’t settle for yellow, dull, lifeless hair. Take your color to the next level with PHYTOARGENT and start turning heads. If you want bold, beautiful hair, you only have to look as far as PHYTO’s bold botanicals.

Watch Your Tone