PHYTO x WWD Festival House Recap
Is it even festival season if you’re not rocking a flower crown?
No, it is not.
PHYTO partnered with WWD to do it up right for festival season this year, including a strong flower crown game. We set up home base in Palm Springs, California and spent the weekend with four fabulous influencers.
Our houseguests made themselves at home while we worked with WWD to set the stage for the festival of all festivals. During the weekend of April 12th, @LisaDNYC @Christie_Ferrari @MarniDanielle @LillianBabaian joined us as we brought the botanical power of PHYTO to the desert.
We kicked off the weekend with an intimate happy hour with WWD on Thursday night and gave each influencer their very own welcome set filled with PHYTO favorites. While the ladies basked in the sun at their exclusive pool party, we took over their bathroom and transformed it into our remote PHYTO lounge. Our influencers enjoyed brunch, a meditation sesh and time with our stylists, who created the perfect flower crowns to give off those festival vibes.
Our stylists were on hand all weekend helping the ladies achieve their individual festival style and showing them how to get the most out of the PHYTO line of plant-based products.
There was also Cryo Facials from @ColdBeautyFacial, make-up sessions from @TheSparkleBar and other zen-inducing moments as well as perfect areas around the house to snag those Instagram-worthy shots. It was a fantastic weekend in the festival trenches with WWD and the amazing ladies who joined us. The weekend went off without a hitch and the women SLAYED in their PHYTO powered tresses.
Thanks to WWD for a great partnership and until next time!