FOR THE LOVE OF NATURE

Years ago, Patrick Ales unraveled the botanical benefits of plants and herbs in his kitchen in the south of France. Since then, his company has grown more than anyone could have imagined. Phyto is now internationally recognized as the leading brand for botanical haircare products. But we could never take full credit for our products. We’ve got to thank our supplier first.

We’ve recognized that each plant extract and essential oil can only ever be of the highest standard when the plant itself is healthy. The effectiveness of our formulas are entirely dependent on the combination and the quality of the ingredients. In many ways, it’s not dissimilar to cooking. Which is why we owe the success of our products and our brand to the magical benefits of plants, fruits and herbs.

It’s exactly for this reason that we are giving back to the earth this Earth Day. We have partnered with 1% for the Planet this year and we’re pledging to donate 1% of each sale to give back to nature. It’s the least we can do. For years we’ve grown and expanded due to the generosity of our planet and we want to make it a point to return the favor.

“Botanical” was never a trend for us. It is the root of our very philosophy.

We’ve got a lot to thank nature for and we try and practice this philosophy everyday. Our products are devoid of chemical substances like parabens, silicones, mineral oils, and synthetic alcohols. To go the extra mile we package each product in either glass containers, aluminum tubes, or compostable plastic.

We were green before it was cool.

This Earth Day, we want to do more than we normally would and with your help, we can show our gratitude for a cause that is important to us all.